forum.jpg (4424 bytes)     "Inside  every small problem is a large problem struggling to get out."

Rules Forum Contributors [For contributors only]

Topics


Applications
Auctions
Bargaining
Experimental Economics
Forum
General Equilibrium
Napster
other
Other Topics
Prisoners Dilemma
Zero Sum Games

 

Thread and Full Text View


Ask a question about: Experimental Economics
Respond to the question: How to simulate brnad loyalty in laborat?

08/29/2000 10:18 AM by Walter;
Professors Harold H. Kassarjian and Shi Zhang have been working on consumer behavior in the marketing department at Anderson School at UCLA.

You will find their homepage at http://www.anderson.ucla.edu/acad_unit/marketing/

in the Marketing Faculty link.

You may want to contact them to get detailed information to your query.



[Manage messages]

08/25/2000 04:27 AM by colin; How to simulate brnad loyalty in laboratory experiment?
Most of the current literature when dealing with market power under posted offer institute, it always revolve around the capacity constraints. IS there any experiment design that able to test for the customer/brand loyalty under [View full text and thread]